Phone , Keys, Wallet.The mobile media & advertising blog

San Francisco was a-buzz last week with the annual Google I/O conference which took place Wednesday-Friday in the Moscone Center. If you were lucky enough to obtain a conference pass (you would need to have been lucky-they sold out in less than 20 minutes!) then you were treated to a whole host of talks, demos, launches, and, let’s not forget, the infamous swag (Chrome-book Pixel anyone?!).  Some of the updates and new releases include: a new music service to rival Spotify-‘Google Play Music’, ‘Google Hangouts’ which replaces all of their current chat services, a re-vamped Google Maps with customized maps…

Everyone is jumping on the mobile bandwagon these days, but many find it difficult to navigate the fast-growing mobile landscape.  To help unravel the secrets, solutions and strategies behind mobile marketing, the Fetch team has gone undercover to reveal the tricks of the trade. Click on the image below to access our Facebook page and download this free no-jargon guide to mobile.   For more information, please contact the Fetch marketing team: Frank Lipari Frank@WeAreFetch.com (San Francisco) Alice D’Souza Alice@WeAreFetch.com (London)

For this year’s Mobile Engage, one of the most important and high-profile events on the UK mobile calendar, James Connelly, Fetch’s Managing Director, spoke in Room 101 to challenge the myth that mobile campaigns cannot be tracked. Speakers were also invited to ‘bring an app into Room 101’ for help. James talked about ‘Hang Time’, a iPhone app that measures how long the device is in free fall, from the time you throw it up in the air, to the time you catch it (if you catch it). Fetch also collaborated with the IAB and other industry experts to create a report…

In the latest issue of Marketing Week, the digital cover story focused on the marketing potential of devices in ‘ Mobile comes of age’. William Hill’s mobile marketing strategy was featured as a case study in the article, highlighting in particular the latest collaboration between William Hill and Fetch – the Cheltenham Festival campaign. The case study originally appeared on Wednesday, 15 May 2013. The full article can be viewed here on Marketing Week. For more information, please contact Alice D’Souza, Marketing Executive at Alice@WeAreFetch.com. 

For any growing business, the best way to take the next step in size is fraught with questions and concerns, as well as alive with excitement and potential. Developing and launching new technology takes investment: firstly investment of time, which is where the ideas spring from; and secondly the investment of capital, to bring those ideas to fruition and then to a wider market. For many Shoreditch-based businesses, the world is their oyster but they need a bit of support to lever out the pearl. But enough of clichés, since those involved in Digital Shoreditch’s ‘Capital and Growth’ day won’t…

On Tuesday 21st May Digital Shoreditch is looking firmly into the future with the ‘Tomorrow’s World’ day at the Festival. All too often, digital future-gazing focusses on the technology that’s on the horizon; what’s exciting about this day is that it’s investigating not only the technology of the future, but what these technological developments will mean to the consumer of the future – from a number of different angles. Because obviously, there’s no point in producing technology for technology’s sake, however cutting-edge it may be. The technical developments that make it to critical mass and universal adoption are those which…

If a little is good, a lot must be great right? Facebook just announced that mobile advertising accounted for 30% of ad revenue in Q1 – up 7% from Q4 revenue. This is obviously welcome news for Facebook and the growth is enviable for any advertiser network. One of the more remarkable aspects of the growth has been the relatively little change in user experience. A user may see any ad now or then in their news feed, but overall the process still feels very organic. The combination of quality user experience and profitable ads creates a winning experience for…

Judges at Mobile Marketing Magazine chose Fetch as the winner of Best Mobile Advertising Campaign at this year’s Mobile Retail Awards, which was held on 24 April as part of the 2013 Mobile Retail Summit. The winning entry was a mobile campaign Fetch developed and executed for eBay in the lead-up to Christmas 2012. The online retailer aimed to reinforce their positioning as a straightforward one-stop-shop for Christmas. As eBay’s European mobile specialists, the team at Fetch planned mobile specific media and creative solutions that complemented eBay’s multi-channel ‘From eBay with love’ campaign. The collaboration was a success and created significant…

Looks like we’re moving into our new Tea Building home at exactly the right time. Digital Shoreditch, the most exciting, cutting edge digital and tech event in the UK, is landing right next to our offices on 20th May. Running until 31st, it will inspire and illuminate everyone involved in the creative, tech and entrepreneurial world. Since we believe everything Digital Shoreditch embodies, Fetch is proud to be media partners, helping to get the word out about this unique experience. The principle behind the Digital Shoreditch event is to celebrate the amazing Shoreditch microclimate and the fresh thinking and ideas…

It’s been a rough month for French startup AppGratis.  The app promotion and discovery platform was recently removed from the App Store by Apple due to a violation of clauses 2.25 and 5.6 in the Apple store terms and condition which prohibit apps from displaying apps other than their own and restricts the use of push notifications for the use of advertising, promotions or direct marketing of any kind. This isn’t the first time Apple has cracked down on discovery apps similar to AppGratis; last December Apple removed AppShopper for violating clause 2.25. The conversation has since shifted to whether AppGratis…