"Not only does native advertising lift performance but it also elevates users perception of mobile advertising " #MobileBeat

Fun fact: the 140 character limit on Twitter was based on the old SMS limit from 2006. Mystery solved! via @Venturebeat #MobileBeat

Will Amazon Fire impact media on the high street?


"Samsung and Apple dominate this market and I don't think Amazon Fire will have a significant impact on market share. Marketers and advertisers are not going to need to change the way they plan or buy their media on the high street."

Read more

Why a mobile strategy won't get you very far


Even though most of us still have to deal with 2 per cent battery life by lunchtime, mobile is unequivocally taking over the world. It’s a complex beast. You’ve got 4G, near field communication, Bluetooth low energy, Wi-Fi and countless other TLAs (three-letter acronyms, to the uninitiated) to navigate through.

Read more

Beacon technology doesn't only have to be for retailers


Since the end of 2013 there has been much talk in the industry – and many column inches in the press – about the emergence of Bluetooth Low Energy (BLE). Its potential, via beacons, to deliver hyper-targeted, geo-fenced, in-app push notifications has many excited about a new era of personalised and contextually relevant mobile communications.

Read more