Fetch boosts senior team with head of social and director of data ops poached from Starcom MediaVest and MEC
Mobile agency Fetch has boosted its senior team with the appointments of Jody Shilliday as its head of social and Dan Wilson as director of data operations.Read more
A key theme that I have picked up on today at MWC, in amongst the impressive show stands and the packed-house keynotes, is that of mobile data. A subject that is increasingly in people’s conversations for different reasons amongst different stakeholders in the mobile ecosystem.Read more
As you walk around the vast exhibitor halls of MWC, and pass by the hordes of suited and booted mobile players from every corner of the world, you can’t help but sense that you are at the heart of a truly transformative industry sector.Read more
Yes, the world of retail is getting a mobile makeover.Read more
Mobile World Congress: Zuckerberg reaches out to create a connected humanity. But he can’t do it alone.
A packed out Fira di Barcelona at MWC not only marks the start but perhaps the most hotly anticipated event of the day: a keynote speech from Mark Zuckerberg, reputedly the first time he’s spoken outside the US in recent times.Read more
For those who’ve accepted the notion that swanning to Cannes’ Gutter Bar every year might not be the only way to get ahead in advertising, we’ll be reporting directly from this year’s Mobile World Congress where the new advertising cognoscenti are spending their dollars.Read more
"Facebook has been able to demonstrate at scale that mobile advertising works -- that has grown the pie for all of us.”Read more
Chargers packed? Check. The Fetch team is en route to #MWC14. Looking forward to an exciting week.
Of all the industry sectors being impacted by the rising tide of mobile technology adoption one of the most interesting from a marketing perspective has to be the sporting apparel sector.Read more