Phone , Keys, Wallet.The mobile media & advertising blog

Everyone is jumping on the mobile bandwagon these days, but many find it difficult to navigate the fast-growing mobile landscape.  To help unravel the secrets, solutions and strategies behind mobile marketing, the Fetch team has gone undercover to reveal the tricks of the trade. Click on the image below to access our Facebook page and download this free no-jargon guide to mobile.   For more information, please contact the Fetch marketing team: Frank Lipari Frank@WeAreFetch.com (San Francisco) Alice D’Souza Alice@WeAreFetch.com (London)

For this year’s Mobile Engage, one of the most important and high-profile events on the UK mobile calendar, James Connelly, Fetch’s Managing Director, spoke in Room 101 to challenge the myth that mobile campaigns cannot be tracked. Speakers were also invited to ‘bring an app into Room 101’ for help. James talked about ‘Hang Time’, a iPhone app that measures how long the device is in free fall, from the time you throw it up in the air, to the time you catch it (if you catch it). Fetch also collaborated with the IAB and other industry experts to create a report…

For any growing business, the best way to take the next step in size is fraught with questions and concerns, as well as alive with excitement and potential. Developing and launching new technology takes investment: firstly investment of time, which is where the ideas spring from; and secondly the investment of capital, to bring those ideas to fruition and then to a wider market. For many Shoreditch-based businesses, the world is their oyster but they need a bit of support to lever out the pearl. But enough of clichés, since those involved in Digital Shoreditch’s ‘Capital and Growth’ day won’t…

On Tuesday 21st May Digital Shoreditch is looking firmly into the future with the ‘Tomorrow’s World’ day at the Festival. All too often, digital future-gazing focusses on the technology that’s on the horizon; what’s exciting about this day is that it’s investigating not only the technology of the future, but what these technological developments will mean to the consumer of the future – from a number of different angles. Because obviously, there’s no point in producing technology for technology’s sake, however cutting-edge it may be. The technical developments that make it to critical mass and universal adoption are those which…

If a little is good, a lot must be great right? Facebook just announced that mobile advertising accounted for 30% of ad revenue in Q1 – up 7% from Q4 revenue. This is obviously welcome news for Facebook and the growth is enviable for any advertiser network. One of the more remarkable aspects of the growth has been the relatively little change in user experience. A user may see any ad now or then in their news feed, but overall the process still feels very organic. The combination of quality user experience and profitable ads creates a winning experience for…

It’s been a rough month for French startup AppGratis.  The app promotion and discovery platform was recently removed from the App Store by Apple due to a violation of clauses 2.25 and 5.6 in the Apple store terms and condition which prohibit apps from displaying apps other than their own and restricts the use of push notifications for the use of advertising, promotions or direct marketing of any kind. This isn’t the first time Apple has cracked down on discovery apps similar to AppGratis; last December Apple removed AppShopper for violating clause 2.25. The conversation has since shifted to whether AppGratis…

The time’s they are a-changing… at least in terms of mobile game monetization. Though still doing well, paid apps like Angry Birds and Plants vs. Zombies no longer dominate the market. The freemium gaming model is at the forefront of a changing market and a few monetization gurus are causing the change. Think about it: why would a developer sell a game on the app store for $0.99 when more users barrel through the door at free? “What about monetization”, you say? The answer is simple: In-game advertisements and In-App Purchases (IAP). To put it bluntly, it just downright makes…

Consumers are programmed to seek out and to embrace technology which they believe will make their lives easier; the drive to find ways to do things more efficiently is a fundamental part of human nature. Mobile – or we should say ‘connected device’ – technology has seen its outstanding speed of adoption because its whole focus is to make everyday activities more straightforward. And future developments are likely to use mobile technology still more, bringing ‘the internet of everything’ into play throughout all our lives. Connected devices in the future will display a ‘digital sixth sense’, predicting what the consumer…

Problem-solving, rather than novelty, innovations were the order of the day at Mobile World Congress 2013. The 2013 Mobile World Congress in Barcelona didn’t pull any punches in its vision – to gain sight of “The New Mobile Horizon”; nor in its sheer scale or scope. Traditionally a showground for the latest handsets, this year saw the biggest marketing presence yet (although we were still outnumbered by the semiconductor stands). Around 70,000 delegates squeezed into a packed conference hoping to discover the path to future mobile enlightenment – and blag a ticket to the Google Play party. So, what’s on…

James Connelly, Managing Director at Fetch, warned in The Independent that privacy should be a point of focus for companies at Mobile World Congress this week. The full article is available here.   For more information, please contact Alice D’Souza, Marketing Executive at Alice@WeAreFetch.com.